A look at e-commerce platforms Part VIII
The growth of the e-commerce market has introduced many new channels to own and operate a successful online business. For software vendors this has produced the perfect median for successfully introducing their product to a worldwide audience. With the increase in sales more effective means needed to be offered to protect their products that they have developed or are trying to market on the internet.
Key License is a term used in the software and digital goods industry to refer to a form of Digital Rights Management (DRM). This control is used by hardware manufacturers, publishers, copyright holders and individuals to impose limitations on the usage of digital content and devices. To effectively market and profit from their products this management technology is implemented to control the usage of the product.
Key license Management is a process used to control the digital rights and to maintain the intellectual property of those who have the legal rights. The key license itself provides access to the material and is sold to the purchaser under various conditions and in many cases multiple licenses need to be distributed. In the e-commerce industry vast amounts of software and digital goods is sold and distributed every day and each purchase requires a key to be registered and assigned to the user. There are many different scenarios for this process so the management technique will vary in complexity.
The effective means to control the sale and distribution of these licenses is to develop or outsource a management process for this. Thus, the process of “Key License Management” has become a specialty in itself. This can be a challenging task for vendors to efficiently maintain and regulate. E-commerce providers have become specialist in this task and have developed online platforms specifically designed to take this over from the vendor.
E-commerce service providers in the process of expanding the services that they can effectively offer have managed to blend this process into their individual solutions in order to target the software and digital goods industry. The key license management is a day-to-day process that can take time away from more critical business functions that vendors need to focus on. The goal is to offer the vendors what they need to free up the time spent on this part of their business.
Services offering the hosting and distributing of the license keys can save the vendor valuable time that can be better utilized and saves on the aggravation that is involved. The management of this service is designed into the e-commerce provider’s payment page controls and in turn it will provide the license sales and distribution to the end-user without intervention of the vendor. With these features designed into the payment page, the vendor just has to provide the key codes and let the service provider do the rest.
For software and digital content vendors this service is an invaluable tool and greatly boosts their individual productivity. When researching e-commerce platforms, this is a key feature to acquire and should be included.